Heartbeat Billionaire
![Premiers character designs de Heartbeat Billionaire pour Stella Artois.](https://www.youpiemonday.com/wp-content/uploads/2023/04/Stella-Artois-Chara-01.jpg)
Here’s the research and final result for a project I had the honor to work on with animation studio Eddy. I worked under the direction of Quentin Bailleux, an artist and director whose work I admire for a long time. And, as it it wasn’t enough, the commercial was aired during the Super Bowl and starred Lenny Kravitz, what a chance !
![Croquis et version finale des personnages de la publicité Heartbeat Billionaire de Stella Artois](https://www.youpiemonday.com/wp-content/uploads/2023/04/Pass1-lineup.jpg)
I was asked to create a few designs and turnaround for background characters. As you can see on the images, the portraits I painted were quite detailed at the start but as the project went on, the direction took a more minimalist visual approach.
![L'ensemble des personnages de Heartbeat Billionaire pour Stella Artois](https://www.youpiemonday.com/wp-content/uploads/2023/04/Pass2-lineup.jpg)
![Turnaround et version simplifiée pour deux personnages de la publicite Heartbeat Billionaire de Stella Artois.](https://www.youpiemonday.com/wp-content/uploads/2023/04/Pass3-01.jpg)